Friday, January 14, 2011

Monsanto’s PR Campaign Aimed At Targeting NPR Listeners

Monsanto’s PR Campaign Aimed At Targeting NPR Listeners

The thing is that Monsanto’s real intentions to underwrite Marketplace is all about PR — they want to clean up their image by showing their “good side.” They want the educated listeners of public radio to see that they’re not bad because they’re “trying to make the world a better place.” Monsanto’s disingenuous message is sickening:

“Marketplace is supported by Monsanto, committed to sustainable agriculture, creating hybrid and biotech seeds designed to increase crop yield and conserve natural resources. Learn more at ProduceMoreConserveMore.com.”

I mean, was the board of directors at American Public Media on crack to allow such a partnership to take place and thus allow the show to be the mouthpiece of Monsanto’s PR campaign?

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